33
2023 diary a4 page a day
Skip itPrices mostly outside the sweet spot ($4.08–$11.52) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good808.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.07avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£49K£49K/yr · 96K searches
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£4.08–£11.52cheapest to priciest tracked listing — scored on the share inside $15–$100