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18th birthday card
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Review moat
Great250.65avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£175K£175K/yr · 455K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Avg price
Bad£4.25avg listing price — sweet spot $15–$100
Price range
Bad£2.19–£11.66cheapest to priciest tracked listing — scored on the share inside $15–$100