53
17th birthday card
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.55–$13.84) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great249.16avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£44K£44K/yr · 104K searches
Avg price
Bad£3.78avg listing price — sweet spot $15–$100
Price range
Bad£2.55–£13.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand