54
16th birthday card
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.53–$13.47) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Review moat
Great270.06avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£87K£87K/yr · 226K searches
Avg price
Bad£4.19avg listing price — sweet spot $15–$100
Price range
Bad£2.53–£13.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand