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160gsm paper a4 white
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Avg price
Great£19.89avg listing price — sweet spot $15–$100
Price range
Great£7.12–£40.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,140.7avg incumbent reviews — the moat a new listing must climb
Market size
Okay£122K£122K/yr · 38K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand