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yellow golf balls
Worth a lookShows low returns (0.2%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.27avg listing price — sweet spot $15–$100
Growth
Good+46.2%90-day search growth — must beat 0% to launch
Price range
Good£6.83–£25.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,997.21avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£103K£103K/yr · 74K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality