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wristbands
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good581.85avg incumbent reviews — the moat a new listing must climb
Growth
Good+55.5%90-day search growth — must beat 0% to launch
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£114K£114K/yr · 243K searches
Price range
Okay£3.42–£19.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£7.72avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Signals Low Review Barrier