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workout log book
Skip itPrices mostly outside the sweet spot ($5.21–$13.46) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,596.73avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£6.73avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 209K searches
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Price range
Bad£5.21–£13.46cheapest to priciest tracked listing — scored on the share inside $15–$100