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weight lifting belt
Skip itSoft demand (-20.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£17.90avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good£9.11–£26.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£153K£153K/yr · 501K searches
Review moat
Bad5,367.34avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.7%90-day search growth — must beat 0% to launch