50
waist whisper
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($49K/yr) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£25.70avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great£6.63–£120.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good643.55avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 72K searches