45
treadmill for heavy people
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great277.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good£136.45avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Bad£53K£53K/yr · 88K searches
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Price range
Bad£74.33–£380.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale