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Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 43Conversion 81Competition 24Returns 77Price range 87Avg price 86Brand share 15Review moat 31Quality gap 60

Price range

Great£6.47–£93.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£19.23

avg listing price — sweet spot $15–$100

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+14.7%

90-day search growth — must beat 0% to launch

Review moat

Okay3,430.47

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£111K

£111K/yr · 67K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand