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tennis balls
Launch itA $1.3M/yr market growing +46.5% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 1.2M searches
Growth
Good+46.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,559.24avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.80–£19.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.07avg listing price — sweet spot $15–$100
Signals Low Review Barrier