45
taom chalk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great323.79avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.21avg listing price — sweet spot $15–$100
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Price range
Okay£9.46–£18.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£148K£148K/yr · 135K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand