46
swimming cap
Skip itPrices mostly outside the sweet spot ($4.18–$12.26) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Market size
Good£389K£389K/yr · 1.0M searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,821.11avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.06avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£4.18–£12.26cheapest to priciest tracked listing — scored on the share inside $15–$100