52
sweat belt
Worth a lookShows low returns (1.2%), but a small market ($34K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good£14.10avg listing price — sweet spot $15–$100
Price range
Good£4.99–£35.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,684.26avg incumbent reviews — the moat a new listing must climb
Market size
Bad£34K£34K/yr · 98K searches
Signals Low Review Barrier