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speed bag
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible£35.17avg listing price — sweet spot $15–$100
Review moat
Great228.73avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Good£15.04–£141.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£24K£24K/yr · 98K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Quality Gap