60
slant board
Worth a lookShows a sweet-spot price point ($22.88 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£22.88avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great£9.64–£40.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,114.3avg incumbent reviews — the moat a new listing must climb
Market size
Good£394K£394K/yr · 255K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.5%90-day search growth — must beat 0% to launch