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slack board
Worth a lookShows demand growing +103.8% this quarter, but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Growth
Great+103.8%90-day search growth — must beat 0% to launch
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£100.72avg listing price — sweet spot $15–$100
Review moat
Good945.95avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good£11.38–£166.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£119K£119K/yr · 65K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand