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skipping rope kids
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,019avg incumbent reviews — the moat a new listing must climb
Market size
Okay£157K£157K/yr · 206K searches
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Price range
Okay£3.03–£19.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.19avg listing price — sweet spot $15–$100