65
size 3 football
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Avg price
Great£16.66avg listing price — sweet spot $15–$100
Growth
Good+44.6%90-day search growth — must beat 0% to launch
Market size
Good£523K£523K/yr · 684K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Good£4.49–£169.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,878.06avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand