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silent basketball
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($32K/yr) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Incredible87.43avg incumbent reviews — the moat a new listing must climb
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great£15.30avg listing price — sweet spot $15–$100
Price range
Great£4.34–£49.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 70K searches