72
scooter
Launch itA $943K/yr market growing +29.4% this quarter with returns at 1.1% — clears our launch bar.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible£39.85avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great£943K£943K/yr · 2.3M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,153.28avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Price range
Good£10.67–£162.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand