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resistance bands
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible£2.2M£2.2M/yr · 3.5M searches
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.00avg listing price — sweet spot $15–$100
Review moat
Bad26,306.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.33–£10.81cheapest to priciest tracked listing — scored on the share inside $15–$100