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referee whistle
Skip itPrices mostly outside the sweet spot ($2.87–$11.91) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,117.88avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£90K£90K/yr · 126K searches
Avg price
Bad£6.21avg listing price — sweet spot $15–$100
Price range
Bad£2.87–£11.91cheapest to priciest tracked listing — scored on the share inside $15–$100