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rectangle trampoline
Worth a lookShows low returns (0.1%), but weak search conversion (0.1%) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Review moat
Good623.31avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+40.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£180.36avg listing price — sweet spot $15–$100
Market size
Bad£40K£40K/yr · 160K searches
Price range
Bad£64.80–£540.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale