55
pull up station
Worth a lookShows low returns (0.7%), but weak search conversion (1.2%) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£75.18avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good£323K£323K/yr · 364K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Good£31.61–£168.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,064.96avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale