55
pregnancy ball
Worth a lookShows low returns (1.2%), but a deep review moat (4,997 avg reviews) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good£377K£377K/yr · 891K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Good£11.99avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.65–£21.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,996.88avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand