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plastic golf balls
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Growth
Great+97.4%90-day search growth — must beat 0% to launch
Review moat
Good614.81avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.22avg listing price — sweet spot $15–$100
Market size
Bad£34K£34K/yr · 39K searches
Price range
Bad£2.53–£10.99cheapest to priciest tracked listing — scored on the share inside $15–$100