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ping pong balls
Worth a lookShows searches that convert (19.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Good£676K£676K/yr · 533K searches
Review moat
Good939.19avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.58avg listing price — sweet spot $15–$100
Price range
Bad£2.13–£12.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier