40
pilates bar
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Avg price
Great£20.37avg listing price — sweet spot $15–$100
Price range
Great£8.05–£53.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good726.37avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Market size
Bad£14K£14K/yr · 46K searches