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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 62Growth 32Conversion 89Competition 7Returns 99Price range 48Avg price 40Brand share 0Review moat 76Quality gap 42

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great476.29

avg incumbent reviews — the moat a new listing must climb

Market size

Good£540K

£540K/yr · 473K searches

Price range

Okay£3.96–£25.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.83

avg listing price — sweet spot $15–$100

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand