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oche line
Skip itSoft demand (-62.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£17.97avg listing price — sweet spot $15–$100
Price range
Good£4.06–£40.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,367.4avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£35K£35K/yr · 40K searches
Growth
Bad-62.3%90-day search growth — must beat 0% to launch