60
nose clips swimming
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Growth
Good+41.4%90-day search growth — must beat 0% to launch
Review moat
Good1,049.62avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay£133K£133K/yr · 219K searches
Avg price
Bad£5.37avg listing price — sweet spot $15–$100
Price range
Bad£2.71–£11.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap