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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 42Growth 24Conversion 62Competition 33Returns 96Price range 78Avg price 59Brand share 12Review moat 83Quality gap 67

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great345.7

avg incumbent reviews — the moat a new listing must climb

Price range

Great£6.17–£47.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.03

avg listing price — sweet spot $15–$100

Market size

Okay£216K

£216K/yr · 304K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand