40
nerf vest
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£42.99avg listing price — sweet spot $15–$100
Review moat
Good1,193.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay£11.43–£270.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Market size
Bad£22K£22K/yr · 16K searches