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limbo game
Worth a lookShows beatable incumbent ratings (3.9★), but a small market ($22K/yr) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Great+103.9%90-day search growth — must beat 0% to launch
Avg price
Great£18.45avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great£6.98–£44.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good843.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£22K£22K/yr · 38K searches