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knee pads for kids
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Good+40.3%90-day search growth — must beat 0% to launch
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.92avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,509.18avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.88–£21.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£149K£149K/yr · 264K searches
Brand share
Bad92%top-5 brand share — brand-locked demand