53
inner tube
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Growth
Good+41.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,027.57avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£188K£188K/yr · 283K searches
Price range
Okay£3.63–£21.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.22avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand