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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 8Growth 65Conversion 97Competition 25Returns 97Price range 5Avg price 33Brand share 0Review moat 67Quality gap 72

Conversion

Incredible14.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good819.81

avg incumbent reviews — the moat a new listing must climb

Growth

Good+43.5%

90-day search growth — must beat 0% to launch

Avg price

Okay£9.93

avg listing price — sweet spot $15–$100

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£33K

£33K/yr · 23K searches

Price range

Bad£2.39–£15.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand