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gymnastics beam
Skip itBrand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£45.28avg listing price — sweet spot $15–$100
Price range
Great£16.70–£101.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great357.65avg incumbent reviews — the moat a new listing must climb
Market size
Okay£246K£246K/yr · 265K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand