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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 72Growth 49Conversion 9Competition 21Returns 89Price range 53Avg price 72Brand share 8Review moat 83Quality gap 60

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great338.57

avg incumbent reviews — the moat a new listing must climb

Market size

Good£779K

£779K/yr · 1.0M searches

Avg price

Good£110.01

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£38.64–£155.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+19.4%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand