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ghostface knife
Skip itSoft demand (-58.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great171.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.49avg listing price — sweet spot $15–$100
Price range
Okay£7.26–£17.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad£8K£8K/yr · 62K searches
Growth
Bad-58.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand