45
gear cable
Skip itPrices mostly outside the sweet spot ($3.42–$11.88) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Review moat
Good1,340.44avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.45avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 66K searches
Price range
Bad£3.42–£11.88cheapest to priciest tracked listing — scored on the share inside $15–$100