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garden toys
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+83.4%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£833K£833K/yr · 2.8M searches
Avg price
Good£13.17avg listing price — sweet spot $15–$100
Price range
Good£2.51–£33.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,716.87avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse