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football pump
Worth a lookShows searches that convert (18.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Good£829K£829K/yr · 583K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+33.3%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£3.72–£21.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,930.76avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.60avg listing price — sweet spot $15–$100