73
football goal
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£31.48avg listing price — sweet spot $15–$100
Growth
Great+95.3%90-day search growth — must beat 0% to launch
Price range
Great£8.20–£76.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good£724K£724K/yr · 1.4M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good852.9avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand