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football cards
Launch itA $927K/yr market growing +45.8% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£23.73avg listing price — sweet spot $15–$100
Review moat
Great206.85avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Price range
Great£4.17–£105.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£927K£927K/yr · 1.6M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+45.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand