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electric scooter
Launch itA $2.3M/yr market growing +78.0% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible88.83avg incumbent reviews — the moat a new listing must climb
Market size
Incredible£2.3M£2.3M/yr · 3.1M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+78.0%90-day search growth — must beat 0% to launch
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£219.18avg listing price — sweet spot $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Price range
Bad£103.71–£477.22cheapest to priciest tracked listing — scored on the share inside $15–$100