42
dumbbell set with rack
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good£102.80avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Okay2,096.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Price range
Bad£10.17–£418.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£24K£24K/yr · 58K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price